http://projectmotive.com/blogging What can the internet do for you... Mon, 04 Feb 2008 06:56:17 +0000 http://wordpress.org/?v=2.3.2 en © upgrade@projectmotive.com () upgrade@projectmotive.com() What can the internet do for you... upgrade@projectmotive.com No no http://projectmotive.com/blogging/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://projectmotive.com/blogging 144 144 http://projectmotive.com/blogging/?p=8 http://projectmotive.com/blogging/?p=8#comments Sun, 03 Feb 2008 16:37:08 +0000 admin http://projectmotive.com/blogging/?p=8 http://projectmotive.com/blogging/?feed=rss2&p=8 http://projectmotive.com/blogging/?p=6 http://projectmotive.com/blogging/?p=6#comments Tue, 22 Jan 2008 20:10:31 +0000 admin http://projectmotive.com/blogging/?p=6 http://projectmotive.com/blogging/?feed=rss2&p=6 http://projectmotive.com/blogging/?p=5 http://projectmotive.com/blogging/?p=5#comments Mon, 17 Dec 2007 21:09:22 +0000 admin http://projectmotive.com/blogging/?p=5 http://projectmotive.com/blogging/?feed=rss2&p=5 00:01:01 An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. Itrsquo;s essential to identify the activities ... An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. Itrsquo;s essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can reduce the costs of doing business by making it easier and quicker to provide information. In the longer term, it can provide a basis for better collaboration with customers, suppliers and business partners. Is online strategy different to traditional business and marketing strategy? As many of the dot.com pioneers found, the basics of business and marketing do not change. An online strategy will not succeed unless it offers the right products or services to the right target audience. An online strategy offers more options for reaching the market and delivering certain types of product or service. Traditional marketing methods, such as advertising, direct mail and public relations continue to be widely used, but online marketing techniques add a new dimension to the marketing mix. Set Your Objectives You can develop an online strategy that complements your existing business and marketing strategy, or you may wish to move all your resources into an online strategy. You can use an online presence to achieve a number of important objectives, including: * raise awareness among a wider audience * market your products across a wider geographical territory * reduce the cost of sales and marketing * increase the accuracy and efficiency of marketing * reduce the cost of customer service * improve convenience for customers * increase customer retention. Plan Your Web Site Strategy Your Web Site is at the heart of your online strategy. Depending on the nature of your business, your Web Site can have many different roles, but everything within your site should have one purposemdash;to get your visitors to take action. Ultimately, that means placing an order with youmdash;online or offlinemdash;but the Web Site can support many of the processes before and after the sale: * request or download product and service information * read case studies * find out about your company * contact you to request a sales call * find out about support services * request delivery details * get answers to technical queries. To support those processes, you need to plan the right content for your Web Site and build in facilities to deliver services and information in a convenient cost-effective way. Develop Products for Online Delivery While the Internet has made it possible for customers to select and order most types of business or consumer products online, there is also a range of digital products and services that can be delivered directly from a Web Site. These include: * software; * information services; * research reports; * consultantsrsquo; reports; * news services. Communicate Quickly and Precisely with E-mail E-mail is the most widely-used form of online marketing and should therefore be an integral part of your online strategy. Regular contact is the key to success in e-mail marketing. When customers first visit a site, it is unlikely that they will make an immediate purchase. They will be gathering information to make better purchase decisions. E-mail allows you to continue delivering relevant information and moving the customer toward a purchase. You could use e-mail to alert customers to special offers, new product features, price reductions or other promotional activity. Capture Data on Your Site An important element in your online strategy is capturing and using visitor data. Capturing data in the right way can have an impact on your ability to acquire and retain customers. However, asking for too much information can put people off, so you should define your data capture strategy carefully: * Specify the dat... Company,News,,For,Non,Profits,,For,Small,Businesses upgrade@projectmotive.com no No http://projectmotive.com/blogging/?p=3 http://projectmotive.com/blogging/?p=3#comments Sat, 10 Nov 2007 20:38:29 +0000 admin http://projectmotive.com/blogging/?p=3 http://projectmotive.com/blogging/?feed=rss2&p=3